Marketing Essay Example for Free

Marketing Essay For any entrepreneur, marketing is an important component for the success of all businesses. Marketing can be identified as the process in which any business informs, satisfy and keep possessions of its customers. It is the main ingredient to bringing in customers to increase profits for a business. Many may think that marketing is as simple as advertisements and promotions but in the real business world to be successful, marketing is a bit more complex. A business needs a solid marketing plan to succeed and also to show the investors the company is able to return the investment the investors have given. For an entrepreneur to master the marketing skill the individual must understand the marketing mix. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting your products and services and delivering those products and services to your customers (about. com). Elements of Marketing Mix The marketing mix has four elements and until recently there have been a few new added elements which are referred to the 4 ps or the 7 ps of marketing mix. The 4 ps of marketing are product, place, price, and promotion and the additional p’s are process, people and physical evidence. When looking at it from a business sense of view it make a lot of sense because even though the added p’s can be explained in the original 4 ps, they each can stand alone. For instance process can be looked at as the protocol used by businesses for the marketing strategies and people can be seen as what they used to explain in debt the product or services. Last but not least physical evidence is what most consumers today go by which shows firsthand that a product or services does work. Product is the product and services offered to your customer, and how they are different from the competitors’ products. Businesses also have to make sure when offering a product to their customers it has to have the correct features meaning it must look good and work well and have enough to go around. Price is described as how you price your product or service so that your price remains competitive but still allows you to make a profit. In pricing businesses should also keep their targeted market in mind ensuring it is affordable to them and potential future customers. Place is describe as the distribution or where your business sells its products or services and how it gets those products or services to your customers. Place is very important because a business would want to make sure that their goods and services arrive when and where they are needed. For the promotion element it is the methods used to communicate the features and benefits of your products or services to your target customers. In today market promotion is made easier because your targeted consumer can be reached by the push of a button. With that being said businesses should keep technique and deliverance of the product and services offered into consideration also. The fifth p in marketing mix is described as people and is how your level of service and the expertise of the people who work for you can be used to set your business apart from the competitors. With the majority of products and services being offered by the click of a button, most consumers tend to rely on reviews to help them decide. If the business does not have the right people that look professional and have good ethics with the knowledge of the product or services they are selling it can hurt the business extremely. Which brings us to the saying a first impression last. Organization The Atlanta barber and beauty supply company or ABBS is an organization that supplies barber and beauty shops all around the country. They have been in business serving professional barber shops since 1946 with new, used and antique barber supplies and equipment. It is specifically marketed to the licensed barber or beautician shop owners. Just like any other organization ABBS has used the four elements of marketing mix to assist in the marketing strategy. For the product element the company has shown how each of their products are of great professional quality and last for years. Even though they sell top quality products, they also provide lower end products for those that maybe not willing or able to spend as much. They sell the same products as their competitors but they have a wider variety of clippers and shears in stock that are antiques. This allows them to provide their products to a larger consumer group from the older shops to the younger and ever changing shops. The company takes pride in having any kind of hair products in stock. Some barbers have specialty shops that only cater to an older market and likes nostalgic products and equipment to make their shop look and feel like the barber shops of the past, and ABBS has these products and items in stock and can ship them anywhere all around the world. This element does not affect the development of the company’s marketing strategy because it helps it by making sure the company keeps plenty of stock of their products. This element also gives the company a reason to look at other countries hair products to see what new products are being made and used in that country that can be sold to that market in the future. In the price element this affects the marketing strategy of the business by making the company decide how to price their products without making the price to expensive but attractive to customers to gain more customers than the competitors. The prices for the products are at competitive rates but lower than other barber supply companies because they give discounts to the owners of the barber shops. They also give a discount on shipping on all items purchased $60 and over. That is a strategy to bring in and keep more customers to use their internet website. The place element/distribution element for the ABBS is placed in 186 Mitchell St. S. W. Atlanta, GA that is the main building set for distribution of all barber and beauty products. The company utilizes its internet website by offering its products via e-commerce to a worldwide market. This affects the company’s marketing strategy and tactics in a good way by broadening their market to attract more customers. The more the clients they can generate worldwide the more the companies’ profits will increase. The internet is the best tool to advertise a business and its products these days, because of its power to reach a mass amount of people around the world in a matter of seconds. They also use catalogs to keep their existing customers updated on new products and price and can also be a good way of keeping them in the loop of new adventures to come. In past years the radio and TV ads were the top marketing tool for businesses, but it came with an expensive price to get a radio or TV ad spot it also only reached a local market so small businesses were stuck only doing business domestically. The internet made it easier and cheaper for mainly anyone to advertise anything to anyone all around the world. Now the company distributes its products from the main building in Atlanta to thousands of clients in many different countries. The ABBS Company has developed policies for its internet clients that are overseas; it also ships to APO/FPO addresses. In the promotion element the company communicates through the internet to advertise its products it also sends out catalog magazines to all new barbershops that are listed in the phone books of each city. The company is a top search when searched on Google. ABBS promotes the business in all forms of the marketing aspect, from newspaper ads, magazines, radio/TV ads, and the internet. Conclusion In conclusion new entrepreneurs understand that the marketing mix is a good tool to use when planning the marketing strategy of the business. It shows that these strategies are ever evolving with time and for a business to be and keep being successful their approach to cater to their consumer must also evolve. After identifying the four elements of marketing mix which are product, price, place, and promotion I was able to describe how each element affected the development of the company’s market strategy and tactics. I also described how each of the four elements was implemented for the business, and identified the industry in which ABBS exists.

Movement Education Essay example -- Health

â€Å"Movement is as natural and essential to young children’s lives as loving care, rest and nutrition. Movement provides children with an outlet for expression, creativity, and discovery. Through movement, children learn about themselves, their environment, and others. Movement is a stimulus for physical growth and development. The joy of movement is a child’s expression of an emotional need fulfilled.† (Curtis) The movement education teaching model, its historical development, its concepts and core activities will be discussed in this essay. Furthermore, the general objectives of movement education, the detailed objectives within physical education programs and the applicable teaching methods will be outlined and explained. The history of movement education goes as far back as the 1800s. Many people articulated ideas and theories about movement. Three of the most influential people are Francois Delsarte, Liselott Diem, and Rudolph von Laban. Laban is considered by most the true pioneer of movement education. (Karen Weiller Abels) In the early 1900s Laban identified the four cornerstones of movement: weight, space, time, and flow. In the late 70s and early 80s, Stanley, Logsdon and his colleagues distinguished the four major movement concepts, based on Labans discoveries. Stanley, Logsdon and his colleagues classified body, space, effort, and relationship. Parallel to the discovery of the movement concepts, new trends and new teaching models emerged in physical education programs. Movement education faded from the physical education programs because other teaching models became popular and because movement education is an extremely complex teaching model. Today, movement education has returned a nd has planted it... ...sical Education, Recreation and Dance. Movement Education for preschool children. Reston: AAHPERD, 1980. Print. Curtis, Sandra R. The joy of movement in early childhood. New York: Teachers College Press, 1982. Print. George Graham, Shirley Ann Holt/Hale, Melissa Parker. Children Moving, A Reflective Approach to Teaching Physical Education. Vol. 8th Edition. New York: McGraw-Hill Companies, Inc., 2012. Text. 28 March 2012. Jennifer Wall, Nancy Murray. Children & Movement, Physical Education in the Elementary School. Dubuque: WCB Brown & Benchmark, 1990. Print. Karen Weiller Abels, Jennifer M. Bridges. Teaching Movement Education, Foundation for Active Lifestyles. Human Kinetics, 2010. Print. 16 March 2012. Robert P. Pangrazi, Victor P. Dauer. Movement in Early Childhood and Primary Education. Minneapolis: Burgess Publishing Company, 1981. Print. 16 March 2012.

Run Lola Run

Tom Tykwer has visually represented distinctive ideas in the film, Run Lola Run. Discuss how visual language is used to illustrate these distinctive ideas in Run Lola Run and one related text of your own choosing. Visual language is consistently used to illustrate the visually distinctive ideas in both the films Run Lola Run directed by Tom Tykwer and The Butterfly Effect directed by Eric Bress. Both these films explore how perceptions of relationships with others and the world are shaped through the use of various techniques. The two main concepts explored in these movies is the strong them of love and life being a game. The theme of love is strongly displayed in both Run Lola Run and The Butterfly Effect which is shown through the use of many visual techniques. In Run Lola Run, Tykwer is able to explore Lola and Manni’s love through capturing their passion and love with the use of the red camera tinge. The ominous red becomes a repeating motif throughout the film for Lola and Manni’s relationship. The red tinge is in contrast with the dull city making Lola’s love and passion a main feature of the love story. Tykwer is also able to use the medium POV shot, showing Lola and Manni in each other’s arms possibly just after a moment of romance, this shot also suggests that love lends purpose and strength within our lives. Further uses of techniques to emphasise the importance of love throughout the film are shown through the scattered use of close up’s on both Lola and Manni’s face, provides the insight as to how they bring both comfort and a sense of security to each other. But at the same time the thought of losing one another strikes fear and hurt within the character’s eyes. Similarly to Run Lola Run, Eric Bress film The Butterfly Effect also strongly display through the use of visual techniques the theme of love and the assumption that love remains central to our existence. It is Evan’s love for Kayley which becomes the catalyst for his attempts to travel through time to alter his past and in a similar way it is Lola’s love for Manni and the importance for preservation of his life that drives Lola through time to save Manni’s life. Like Tom Tykwer, Eric Bress uses similar techniques to express the importance of love in one’s life. Bress uses the similar camera angle of the medium side shot, again showing the comfort and security both characters bring to one another as well as giving the scene context through the use of the bed and no clothes, also implying a moment of romance. The scene also uses the scattered close up shots of both the characters face, just like the scene in Run Lola Run, suggesting the focus on their individual feelings and reactions to the situation. The theme of life as a game is consistently shown throughout Run Lola Run; Tykwer is able to make the audience feel as if the movie is a game developing this as a central theme. The concept of the film being a game is done through the film structure, as when Lola fails/ looses, she is able to restart and try again, as one would do in a game. She is then able to change the result to one that better suits her and Manni. It is in the scene in which Lola is in the casino which develops the best sense of life being a game as it is possibly both Lola and Manni’s life being determined on the result of the casino game. The great importance of the outcome in the casino is portrayed to the audience through the close up of Lola's face, highlighting her facial expression, engaging the audience through the importance of the situation to Lola. Also by using the casino scene it shows to the audience that Lola's choices were won through a game of chance, and it was this chance that payed off and enabled her to win this game. It is at the start of this scene, where Lola stops and thinks about her previous mistakes, and assesses the situation, allowing her to finally ‘beat this level'. This is shown through the camera angle of first the 360, expressing Lola's thoughts becoming out of control, and then the close up of Lola's stare at the casino, where Lola has discovered her answer. It is in this third scenario where Lola is seen to have grown as a person and has not only won the casino game, but won the other games going on in her own life. This idea can be considered as a metaphor for our own lives, about gaining the skills to master the games within our everyday lives. The concept of life being a game and most importantly the concept of manipulation of time is also shown in The Butterfly Effect where Evan has the ability to travel back in time through his blackouts to his old self and change his past to effectively change his present self and life, this makes the audience question his ability to manipulate time. Likewise Lola discovers she is also able to manipulate time and travel backwards and fix the mistakes she previously made in order to save her lovers life. Just like Evan, Lola plays with time and uses it to her ability. Both Bress and Tykwer use editing to generate this feeling of control of time, using tools such as slow and fast motion to alter the true timing of the situations and gather the character’s control of the situation, mixed with 360 moving camera to create that sense of being out of control, which is very similar to the use of spirals that Tykwer uses in Run Lola Run.

Archaeology of a German Hillfort Called Heuneburg

Heuneburg refers to an Iron Age hillfort, an elite residence (called Fà ¼rstensitz or princely residence) located on a steep hill overlooking the Danube River in southern Germany. The site includes an area of 3.3 hectares (~8 acres) within its fortifications; and, according to the latest research, at least 100 ha (~247 ac) of additional and separately fortified settlement surrounds the hill. Based on this latest research, Heuneburg, and its surrounding community  was an important and early urban center, one of the first north of the Alps. Alternate Spellings: Heuneberg Common Misspellings: Heuenburg History of Heuneburg Stratigraphic excavation at Heuneburg hillfort identified eight main occupations and 23 construction phases, between the Middle Bronze Age and Medieval periods. The earliest settlement at the site occurred in the Middle Bronze Age, and Heuneburg was first fortified in the 16th century BC and again in the 13th century BC. It was abandoned during the Late Bronze Age. During the Hallstatt Early Iron Age period, ~600 BC, Heuneburg was reoccupied and extensively modified, with 14 identified structural phases and 10 phases of fortification. Iron Age construction at the hillfort includes a stone foundation about 3 meters (10 feet) wide and .5-1 m (1.5-3 ft) high. Atop the foundation was a wall of dried-mud (adobe) brick, reaching to about a total height of 4 m (~13 ft). The mud-brick wall suggested to scholars that at least some sort of interaction took place between the elites of Heueneburg and the Mediterranean, illustrated both by the adobe wall--mud brick is strictly a Mediterranean invention and was not previously used in central Europe--and the presence of approximately 40 Greek Attic sherds at the site, pottery produced some 1,600 kilometers (1,000 miles) away. About 500 BC, Heuneburg was rebuilt to match Celtic models of hillfort design, with a wooden wall protected by a stone wall. The site was burned and abandoned between 450 and 400 BC, and it remained unoccupied until ~AD 700. Reoccupation of the hilltop by a farmstead beginning AD 1323 caused extensive damage to the later Iron Age settlement. Structures in Heuneburg Houses within the fortification walls of Heuneburg were rectangular timber-framed structures built close together. During the Iron Age, the mudbrick fortification wall was white-washed, making this prominent structure stand out even more: the wall was for both protection and display. Crenelated watchtowers were built and a covered walkway protected the sentries from inclement weather. This construction was fairly evidently built in imitation of classical Greek polis architecture. Cemeteries at Heuneburg during the Iron Age included 11 monumental mounds containing a rich array of grave goods. Workshops in Heuneburg held craftspeople who produced iron, worked bronze, made pottery and carved bone and antler. Also in evidence are craftspeople who processed luxury goods including lignite, amber, coral, gold, and jet. Outside Heuneburgs Walls Recent excavations concentrated on regions outside Heuneburg hillfort have revealed that beginning in the Early Iron Age, the outskirts of Heuneburg became quite dense. This settlement area included Late Hallstatt ditch fortifications dated from the first quarter of the sixth century BC, with a monumental stone gate. Iron Age terracing of the surrounding slopes provided a place for expansion of the settlement area, and by the first half of the sixth century BC, an area of some 100 acres was occupied by closely spaced farmsteads, enclosed by a series of rectangular palisades, housing an estimated population of about 5,000 inhabitants. The suburbs of Heuneburg also included several additional Hallstatt period hillforts, as well as production centers for pottery and artisanal wares such as fibulae and textiles. All of this led scholars back to the Greek historian Herodotus: a polis mentioned by Herodotus and located in the Danube valley ca 600 BC is called Pyrene; scholars have long connected Pyrene with Heuneberg, and the identified remains of such an established settlement with important production and distribution centers and a connection to the Mediterranean is strong support for that. Archaeological Investigations Heuneberg was first excavated in the 1870s  and sustained 25 years of excavations beginning in 1921. Excavations at Hohmichele mound were conducted in 1937-1938. Systematic excavations of the surrounding hilltop plateau were conducted from the 1950s to 1979. Studies since 1990, including field walking, intensive excavations, geomagnetic prospection, and high-resolution airborne LIDAR scans have concentrated on the outlying communities below the hillfort. Artifacts from the excavations are stored at the Heuneburg Museum, who operates a living village where visitors can see the reconstructed buildings. That web page contains information in English (and German, Italian and French) on the latest research. Sources Arafat, K and C Morgan. 1995 Athens, Etruria and the Heuneburg: Mutual misconceptions in the study of Greek-barbarian relations. Chapter 7 in Classical Greece: Ancient histories and modern archaeologies. Edited by Ian Morris. Cambridge: Cambridge University Press. p 108-135 Arnold, B. 2010. Eventful archaeology, the mudbrick wall, and the early Iron Age of southwest Germany. Chapter 6 in Eventful Archaeologies: New approaches to social transformation in the archaeological record, edited by Douglas J. Bolender. Albany: SUNY Press, p 100-114. Arnold B. 2002. A landscape of ancestors: the space and place of death in Iron Age West-Central Europe. In: Silverman H, and Small D, editors. The Space and Place of Death. Arlington: Archaeological Papers of the American Anthropological Association. p 129-144. Fernà ¡ndez-Gà ¶tz M, and Krausse D. 2012. Heuneburg: First city north of the Alps. Current World Archaeology 55:28-34. Fernà ¡ndez-Gà ¶tz M, and Krausse D. 2013. Rethinking Early Iron Age urbanisation  in Central Europe: the Heuneburg site and its archaeological environment. Antiquity 87:473-487. Gersbach, Egon. 1996. Heuneburg. P. 275 in Brian Fagan (ed), The Oxford Companion to Archaeology. Oxford University Press, Oxford, UK. Maggetti M, and Galetti G. 1980. Composition of iron age fine ceramics from Chà ¢tillon-s-Glà ¢ne (Kt. Fribourg, Switzerland) and the Heuneburg (Kr. Sigmaringen, West Germany). Journal of Archaeological Science 7(1):87-91. Schuppert C, and Dix A. 2009. Reconstructing Former Features of the Cultural Landscape Near Early Celtic Princely Seats in Southern Germany. Social Science Computer Review 27(3):420-436. Wells PS. 2008. Europe, Northern and Western: Iron Age. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 1230-1240.