Marketing Essay Example for Free

Marketing Essay For any entrepreneur, marketing is an important component for the success of all businesses. Marketing can be identified as the process in which any business informs, satisfy and keep possessions of its customers. It is the main ingredient to bringing in customers to increase profits for a business. Many may think that marketing is as simple as advertisements and promotions but in the real business world to be successful, marketing is a bit more complex. A business needs a solid marketing plan to succeed and also to show the investors the company is able to return the investment the investors have given. For an entrepreneur to master the marketing skill the individual must understand the marketing mix. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting your products and services and delivering those products and services to your customers (about. com). Elements of Marketing Mix The marketing mix has four elements and until recently there have been a few new added elements which are referred to the 4 ps or the 7 ps of marketing mix. The 4 ps of marketing are product, place, price, and promotion and the additional p’s are process, people and physical evidence. When looking at it from a business sense of view it make a lot of sense because even though the added p’s can be explained in the original 4 ps, they each can stand alone. For instance process can be looked at as the protocol used by businesses for the marketing strategies and people can be seen as what they used to explain in debt the product or services. Last but not least physical evidence is what most consumers today go by which shows firsthand that a product or services does work. Product is the product and services offered to your customer, and how they are different from the competitors’ products. Businesses also have to make sure when offering a product to their customers it has to have the correct features meaning it must look good and work well and have enough to go around. Price is described as how you price your product or service so that your price remains competitive but still allows you to make a profit. In pricing businesses should also keep their targeted market in mind ensuring it is affordable to them and potential future customers. Place is describe as the distribution or where your business sells its products or services and how it gets those products or services to your customers. Place is very important because a business would want to make sure that their goods and services arrive when and where they are needed. For the promotion element it is the methods used to communicate the features and benefits of your products or services to your target customers. In today market promotion is made easier because your targeted consumer can be reached by the push of a button. With that being said businesses should keep technique and deliverance of the product and services offered into consideration also. The fifth p in marketing mix is described as people and is how your level of service and the expertise of the people who work for you can be used to set your business apart from the competitors. With the majority of products and services being offered by the click of a button, most consumers tend to rely on reviews to help them decide. If the business does not have the right people that look professional and have good ethics with the knowledge of the product or services they are selling it can hurt the business extremely. Which brings us to the saying a first impression last. Organization The Atlanta barber and beauty supply company or ABBS is an organization that supplies barber and beauty shops all around the country. They have been in business serving professional barber shops since 1946 with new, used and antique barber supplies and equipment. It is specifically marketed to the licensed barber or beautician shop owners. Just like any other organization ABBS has used the four elements of marketing mix to assist in the marketing strategy. For the product element the company has shown how each of their products are of great professional quality and last for years. Even though they sell top quality products, they also provide lower end products for those that maybe not willing or able to spend as much. They sell the same products as their competitors but they have a wider variety of clippers and shears in stock that are antiques. This allows them to provide their products to a larger consumer group from the older shops to the younger and ever changing shops. The company takes pride in having any kind of hair products in stock. Some barbers have specialty shops that only cater to an older market and likes nostalgic products and equipment to make their shop look and feel like the barber shops of the past, and ABBS has these products and items in stock and can ship them anywhere all around the world. This element does not affect the development of the company’s marketing strategy because it helps it by making sure the company keeps plenty of stock of their products. This element also gives the company a reason to look at other countries hair products to see what new products are being made and used in that country that can be sold to that market in the future. In the price element this affects the marketing strategy of the business by making the company decide how to price their products without making the price to expensive but attractive to customers to gain more customers than the competitors. The prices for the products are at competitive rates but lower than other barber supply companies because they give discounts to the owners of the barber shops. They also give a discount on shipping on all items purchased $60 and over. That is a strategy to bring in and keep more customers to use their internet website. The place element/distribution element for the ABBS is placed in 186 Mitchell St. S. W. Atlanta, GA that is the main building set for distribution of all barber and beauty products. The company utilizes its internet website by offering its products via e-commerce to a worldwide market. This affects the company’s marketing strategy and tactics in a good way by broadening their market to attract more customers. The more the clients they can generate worldwide the more the companies’ profits will increase. The internet is the best tool to advertise a business and its products these days, because of its power to reach a mass amount of people around the world in a matter of seconds. They also use catalogs to keep their existing customers updated on new products and price and can also be a good way of keeping them in the loop of new adventures to come. In past years the radio and TV ads were the top marketing tool for businesses, but it came with an expensive price to get a radio or TV ad spot it also only reached a local market so small businesses were stuck only doing business domestically. The internet made it easier and cheaper for mainly anyone to advertise anything to anyone all around the world. Now the company distributes its products from the main building in Atlanta to thousands of clients in many different countries. The ABBS Company has developed policies for its internet clients that are overseas; it also ships to APO/FPO addresses. In the promotion element the company communicates through the internet to advertise its products it also sends out catalog magazines to all new barbershops that are listed in the phone books of each city. The company is a top search when searched on Google. ABBS promotes the business in all forms of the marketing aspect, from newspaper ads, magazines, radio/TV ads, and the internet. Conclusion In conclusion new entrepreneurs understand that the marketing mix is a good tool to use when planning the marketing strategy of the business. It shows that these strategies are ever evolving with time and for a business to be and keep being successful their approach to cater to their consumer must also evolve. After identifying the four elements of marketing mix which are product, price, place, and promotion I was able to describe how each element affected the development of the company’s market strategy and tactics. I also described how each of the four elements was implemented for the business, and identified the industry in which ABBS exists.

Movement Education Essay example -- Health

â€Å"Movement is as natural and essential to young children’s lives as loving care, rest and nutrition. Movement provides children with an outlet for expression, creativity, and discovery. Through movement, children learn about themselves, their environment, and others. Movement is a stimulus for physical growth and development. The joy of movement is a child’s expression of an emotional need fulfilled.† (Curtis) The movement education teaching model, its historical development, its concepts and core activities will be discussed in this essay. Furthermore, the general objectives of movement education, the detailed objectives within physical education programs and the applicable teaching methods will be outlined and explained. The history of movement education goes as far back as the 1800s. Many people articulated ideas and theories about movement. Three of the most influential people are Francois Delsarte, Liselott Diem, and Rudolph von Laban. Laban is considered by most the true pioneer of movement education. (Karen Weiller Abels) In the early 1900s Laban identified the four cornerstones of movement: weight, space, time, and flow. In the late 70s and early 80s, Stanley, Logsdon and his colleagues distinguished the four major movement concepts, based on Labans discoveries. Stanley, Logsdon and his colleagues classified body, space, effort, and relationship. Parallel to the discovery of the movement concepts, new trends and new teaching models emerged in physical education programs. Movement education faded from the physical education programs because other teaching models became popular and because movement education is an extremely complex teaching model. Today, movement education has returned a nd has planted it... ...sical Education, Recreation and Dance. Movement Education for preschool children. Reston: AAHPERD, 1980. Print. Curtis, Sandra R. The joy of movement in early childhood. New York: Teachers College Press, 1982. Print. George Graham, Shirley Ann Holt/Hale, Melissa Parker. Children Moving, A Reflective Approach to Teaching Physical Education. Vol. 8th Edition. New York: McGraw-Hill Companies, Inc., 2012. Text. 28 March 2012. Jennifer Wall, Nancy Murray. Children & Movement, Physical Education in the Elementary School. Dubuque: WCB Brown & Benchmark, 1990. Print. Karen Weiller Abels, Jennifer M. Bridges. Teaching Movement Education, Foundation for Active Lifestyles. Human Kinetics, 2010. Print. 16 March 2012. Robert P. Pangrazi, Victor P. Dauer. Movement in Early Childhood and Primary Education. Minneapolis: Burgess Publishing Company, 1981. Print. 16 March 2012.

Run Lola Run

Tom Tykwer has visually represented distinctive ideas in the film, Run Lola Run. Discuss how visual language is used to illustrate these distinctive ideas in Run Lola Run and one related text of your own choosing. Visual language is consistently used to illustrate the visually distinctive ideas in both the films Run Lola Run directed by Tom Tykwer and The Butterfly Effect directed by Eric Bress. Both these films explore how perceptions of relationships with others and the world are shaped through the use of various techniques. The two main concepts explored in these movies is the strong them of love and life being a game. The theme of love is strongly displayed in both Run Lola Run and The Butterfly Effect which is shown through the use of many visual techniques. In Run Lola Run, Tykwer is able to explore Lola and Manni’s love through capturing their passion and love with the use of the red camera tinge. The ominous red becomes a repeating motif throughout the film for Lola and Manni’s relationship. The red tinge is in contrast with the dull city making Lola’s love and passion a main feature of the love story. Tykwer is also able to use the medium POV shot, showing Lola and Manni in each other’s arms possibly just after a moment of romance, this shot also suggests that love lends purpose and strength within our lives. Further uses of techniques to emphasise the importance of love throughout the film are shown through the scattered use of close up’s on both Lola and Manni’s face, provides the insight as to how they bring both comfort and a sense of security to each other. But at the same time the thought of losing one another strikes fear and hurt within the character’s eyes. Similarly to Run Lola Run, Eric Bress film The Butterfly Effect also strongly display through the use of visual techniques the theme of love and the assumption that love remains central to our existence. It is Evan’s love for Kayley which becomes the catalyst for his attempts to travel through time to alter his past and in a similar way it is Lola’s love for Manni and the importance for preservation of his life that drives Lola through time to save Manni’s life. Like Tom Tykwer, Eric Bress uses similar techniques to express the importance of love in one’s life. Bress uses the similar camera angle of the medium side shot, again showing the comfort and security both characters bring to one another as well as giving the scene context through the use of the bed and no clothes, also implying a moment of romance. The scene also uses the scattered close up shots of both the characters face, just like the scene in Run Lola Run, suggesting the focus on their individual feelings and reactions to the situation. The theme of life as a game is consistently shown throughout Run Lola Run; Tykwer is able to make the audience feel as if the movie is a game developing this as a central theme. The concept of the film being a game is done through the film structure, as when Lola fails/ looses, she is able to restart and try again, as one would do in a game. She is then able to change the result to one that better suits her and Manni. It is in the scene in which Lola is in the casino which develops the best sense of life being a game as it is possibly both Lola and Manni’s life being determined on the result of the casino game. The great importance of the outcome in the casino is portrayed to the audience through the close up of Lola's face, highlighting her facial expression, engaging the audience through the importance of the situation to Lola. Also by using the casino scene it shows to the audience that Lola's choices were won through a game of chance, and it was this chance that payed off and enabled her to win this game. It is at the start of this scene, where Lola stops and thinks about her previous mistakes, and assesses the situation, allowing her to finally ‘beat this level'. This is shown through the camera angle of first the 360, expressing Lola's thoughts becoming out of control, and then the close up of Lola's stare at the casino, where Lola has discovered her answer. It is in this third scenario where Lola is seen to have grown as a person and has not only won the casino game, but won the other games going on in her own life. This idea can be considered as a metaphor for our own lives, about gaining the skills to master the games within our everyday lives. The concept of life being a game and most importantly the concept of manipulation of time is also shown in The Butterfly Effect where Evan has the ability to travel back in time through his blackouts to his old self and change his past to effectively change his present self and life, this makes the audience question his ability to manipulate time. Likewise Lola discovers she is also able to manipulate time and travel backwards and fix the mistakes she previously made in order to save her lovers life. Just like Evan, Lola plays with time and uses it to her ability. Both Bress and Tykwer use editing to generate this feeling of control of time, using tools such as slow and fast motion to alter the true timing of the situations and gather the character’s control of the situation, mixed with 360 moving camera to create that sense of being out of control, which is very similar to the use of spirals that Tykwer uses in Run Lola Run.

Archaeology of a German Hillfort Called Heuneburg

Heuneburg refers to an Iron Age hillfort, an elite residence (called Fà ¼rstensitz or princely residence) located on a steep hill overlooking the Danube River in southern Germany. The site includes an area of 3.3 hectares (~8 acres) within its fortifications; and, according to the latest research, at least 100 ha (~247 ac) of additional and separately fortified settlement surrounds the hill. Based on this latest research, Heuneburg, and its surrounding community  was an important and early urban center, one of the first north of the Alps. Alternate Spellings: Heuneberg Common Misspellings: Heuenburg History of Heuneburg Stratigraphic excavation at Heuneburg hillfort identified eight main occupations and 23 construction phases, between the Middle Bronze Age and Medieval periods. The earliest settlement at the site occurred in the Middle Bronze Age, and Heuneburg was first fortified in the 16th century BC and again in the 13th century BC. It was abandoned during the Late Bronze Age. During the Hallstatt Early Iron Age period, ~600 BC, Heuneburg was reoccupied and extensively modified, with 14 identified structural phases and 10 phases of fortification. Iron Age construction at the hillfort includes a stone foundation about 3 meters (10 feet) wide and .5-1 m (1.5-3 ft) high. Atop the foundation was a wall of dried-mud (adobe) brick, reaching to about a total height of 4 m (~13 ft). The mud-brick wall suggested to scholars that at least some sort of interaction took place between the elites of Heueneburg and the Mediterranean, illustrated both by the adobe wall--mud brick is strictly a Mediterranean invention and was not previously used in central Europe--and the presence of approximately 40 Greek Attic sherds at the site, pottery produced some 1,600 kilometers (1,000 miles) away. About 500 BC, Heuneburg was rebuilt to match Celtic models of hillfort design, with a wooden wall protected by a stone wall. The site was burned and abandoned between 450 and 400 BC, and it remained unoccupied until ~AD 700. Reoccupation of the hilltop by a farmstead beginning AD 1323 caused extensive damage to the later Iron Age settlement. Structures in Heuneburg Houses within the fortification walls of Heuneburg were rectangular timber-framed structures built close together. During the Iron Age, the mudbrick fortification wall was white-washed, making this prominent structure stand out even more: the wall was for both protection and display. Crenelated watchtowers were built and a covered walkway protected the sentries from inclement weather. This construction was fairly evidently built in imitation of classical Greek polis architecture. Cemeteries at Heuneburg during the Iron Age included 11 monumental mounds containing a rich array of grave goods. Workshops in Heuneburg held craftspeople who produced iron, worked bronze, made pottery and carved bone and antler. Also in evidence are craftspeople who processed luxury goods including lignite, amber, coral, gold, and jet. Outside Heuneburgs Walls Recent excavations concentrated on regions outside Heuneburg hillfort have revealed that beginning in the Early Iron Age, the outskirts of Heuneburg became quite dense. This settlement area included Late Hallstatt ditch fortifications dated from the first quarter of the sixth century BC, with a monumental stone gate. Iron Age terracing of the surrounding slopes provided a place for expansion of the settlement area, and by the first half of the sixth century BC, an area of some 100 acres was occupied by closely spaced farmsteads, enclosed by a series of rectangular palisades, housing an estimated population of about 5,000 inhabitants. The suburbs of Heuneburg also included several additional Hallstatt period hillforts, as well as production centers for pottery and artisanal wares such as fibulae and textiles. All of this led scholars back to the Greek historian Herodotus: a polis mentioned by Herodotus and located in the Danube valley ca 600 BC is called Pyrene; scholars have long connected Pyrene with Heuneberg, and the identified remains of such an established settlement with important production and distribution centers and a connection to the Mediterranean is strong support for that. Archaeological Investigations Heuneberg was first excavated in the 1870s  and sustained 25 years of excavations beginning in 1921. Excavations at Hohmichele mound were conducted in 1937-1938. Systematic excavations of the surrounding hilltop plateau were conducted from the 1950s to 1979. Studies since 1990, including field walking, intensive excavations, geomagnetic prospection, and high-resolution airborne LIDAR scans have concentrated on the outlying communities below the hillfort. Artifacts from the excavations are stored at the Heuneburg Museum, who operates a living village where visitors can see the reconstructed buildings. That web page contains information in English (and German, Italian and French) on the latest research. Sources Arafat, K and C Morgan. 1995 Athens, Etruria and the Heuneburg: Mutual misconceptions in the study of Greek-barbarian relations. Chapter 7 in Classical Greece: Ancient histories and modern archaeologies. Edited by Ian Morris. Cambridge: Cambridge University Press. p 108-135 Arnold, B. 2010. Eventful archaeology, the mudbrick wall, and the early Iron Age of southwest Germany. Chapter 6 in Eventful Archaeologies: New approaches to social transformation in the archaeological record, edited by Douglas J. Bolender. Albany: SUNY Press, p 100-114. Arnold B. 2002. A landscape of ancestors: the space and place of death in Iron Age West-Central Europe. In: Silverman H, and Small D, editors. The Space and Place of Death. Arlington: Archaeological Papers of the American Anthropological Association. p 129-144. Fernà ¡ndez-Gà ¶tz M, and Krausse D. 2012. Heuneburg: First city north of the Alps. Current World Archaeology 55:28-34. Fernà ¡ndez-Gà ¶tz M, and Krausse D. 2013. Rethinking Early Iron Age urbanisation  in Central Europe: the Heuneburg site and its archaeological environment. Antiquity 87:473-487. Gersbach, Egon. 1996. Heuneburg. P. 275 in Brian Fagan (ed), The Oxford Companion to Archaeology. Oxford University Press, Oxford, UK. Maggetti M, and Galetti G. 1980. Composition of iron age fine ceramics from Chà ¢tillon-s-Glà ¢ne (Kt. Fribourg, Switzerland) and the Heuneburg (Kr. Sigmaringen, West Germany). Journal of Archaeological Science 7(1):87-91. Schuppert C, and Dix A. 2009. Reconstructing Former Features of the Cultural Landscape Near Early Celtic Princely Seats in Southern Germany. Social Science Computer Review 27(3):420-436. Wells PS. 2008. Europe, Northern and Western: Iron Age. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 1230-1240.

The Party A Wide Variety Of Ethical Issues - 884 Words

In 1984, the Party presents a wide variety of ethical issues. In this totalitarian government, they have figured out how to bend their citizens to their will and coerce them into believing everything they say. The Party uses torture, brainwashing, intense surveillance, and fear to keep the citizens of Oceania loyal to their government. They also take advantage of the fact that there are no laws and administer harsh punishments for what could be considered small crimes. The Party has a very far reach over their citizens and they use their power in morally questionable ways. In the book, the Party starts brainwashing citizens during childhood when kids are taught that they should betray their parents if they commit Thoughtcrime and label them â€Å"child heroes† if they do so. Children are compelled to become spies for the Party when they grow up and they take that responsibility so seriously that their parents are usually afraid of them. Teenagers and young adults are enc ouraged to join the Junior Anti-Sex League, and people are constantly bombarded with government propaganda. Some of the most prominent examples are the posters of Big Brother and the slogans of the Party. With these slogans, â€Å"war is peace†, â€Å"freedom is slavery†, and â€Å"ignorance is strength†, citizens are conditioned to believe that positive things are actually detrimental to their way of life. If anyone goes against what the Party teaches, they will often be subjected to torture in the Ministry of Love.Show MoreRelatedThe Rights Of The United States847 Words   |  4 Pagespolicy and ethical issues, which ultimately undermine the very purpose of what the constitution is intended to protect. The Federal Bureau of Investigations (FBI) has a tremendous responsibility to keep people safe from harm. 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Mass Media in America Essay - 730 Words

Mass Media in America The media is inescapable. At every checkout counter, there are ten different magazines showing us what the perfect girl looks like, who the sexiest men alive are, and Elvis is really an alien. Most people don’t think they are effected by this explosion of control the media has over us. That is because most people don’t realize that the media is actually controlling us. This is not a new idea, that people are ignorant to the fact they may not be as free as they think they are. The early Greek philosopher, Plato, wrote an allegory explaining how people are chained together and forced to only watch a blank wall with passing shadows. Although people in this day in age think that human kind is extremely civilized†¦show more content†¦Television is not different in that the programs that we watch so religiously are only there so that we watch the commercials in-between. Even news programs don’t deliver us the â€Å"real† news. 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The paintings of his that I will be discussing alongside these ideas are; Campbell’sRead More Democracy and Capitalism Essay1719 Wor ds   |  7 PagesDemocracy and Capitalism Those who live in America enjoy freedom because America is a democratic nation in which the people hold the power. Is this statement truly a reality? One must consider the fact the United States is also a capitalist society and this has changed the face of democracy. Can we honestly say that the citizens of the United States hold the power when we consider the actual state of the political system? Upon closer examination, it appears that the majority of decisions

Singapore Economy Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Singapore Economy. Answer: Introduction: The Singapore economy shows a highly developed trade-focused market economy. It is ranked the most open economy globally, seventh least corrupt economy, most pro-business economy, with low taxation rates of fourteen percent of the GDP and it has 3rd highest per-capita Gross Domestic Product with respect to Purchasing Power Parity. It is prominent foreign direct investment (FDI) outflow financier globally. It has further benefited from inward FDI flow from worldwide investors alongside institutions because of the economys attractive investment climate as well as a stable political atmosphere. The economy is known as the regional hub for wealth management due to its exports of electronics, services and chemicals that offer dominant source of revenue. Through this enormous revenue, Singapore is able to purchase raw goods alongside natural resources that the economy is lacking. The Singaporean economys outlook appears to have become less gloomy following the turn of the beginning of 2017, with the 1st-quarter growth beating the estimates while the government anticipating a higher GDP figure this year (Tan, Lean, Khan, 2014). The Singaporean economy stays on a moderate growth path. Nevertheless, the economy is somewhat constrained by the range of unsettled imbalances, amazing suppleness is resurfacing. The industrial production in Singapore has recorded another month of the healthy growth in 2017 April, backed by the prominent performance in the electronic cluster alongside PMI reading for quarter two thereby far signaling the expansionary circumstances. However, the recent data on the Singaporean economys exports indicate that external demand for the economys products that cushioned the slowdown of quarter one might be cooling that would subsequently weigh on the activities of manufacturing. On the local front, weak growth of wage as well as still high household indebtedness endure to limit private consumption, despite Aprils 2nd consecutive month of the healthy growth in sales in retail to certain improvement. The household expenditure has been agonizing from the strong correction in the price of the houses since reaching its climax in the year 2013. Such a correction does appear to be easing since there exist signs that transaction volumes remain growing. Production output performance analysis: The real GDP in current prices in Singapore is 291.860 billion US dollars having grown from 100.70% billion US dollars in 1997 to 296.970 billion US dollars in the year 2016 growing at the average rate annually of 6.320%. The real GDP of Singapore grew 2.50% year-on-year (YOY) in June 2017 after a growth of 2.50% in the past quarter. The real GDP growth YOY data updated quarterly from 1976 to June 2017 shows an average grow rate of 7.5%. The real GDP growth rate hit a record time high of 19% in June 2010 and an all-time low of -8.80% in March 2009. The real GDP per capita in current prices of Singapore is 51, 431 USD in 2017. The real GDP per capita expanded from 26, 387.390 billion US dollars in 1997 to 52, 960.730 billion US dollars in the year 2016 growing at the average annual rate of 4.160%. The Singaporean economy rebounded in quarter two but declines short of the expectation of the market. The economy returned to the growth in quarter two of the year 2017, chiefly on the back of the greater activities of the manufacturing. The aftermath followed a contraction in first quarter that stood largely impacted by the base effects due to the impressive expansion of the quarter four, and by the traditional volatility of the Singapores GDP figures. Based on the advanced estimates published by the Ministry of Trade and Industry on July 14th, the GDP of Singapore expanded by 0.4 percent in second quarter from the past quarter at the seasonally adjusted annualized rate (SAAR), comparing to first quarters revised 1.90 percent contraction (past reported: -1.30% qoq SAAR) however declining short of expectations of the market (Tremewan, 2016). The rebound came on the back of the manufacturing industry acceleration alongside the turnarounds in the services as well as construction industries. Manufacturing expanded 2.40% quarter-on-quarter (qoq) SAAR, up from the first quarter mild 0.40 percent increase. The service industry grew 0.40 percent qoq in 2nd quarter of the year, relative to past quarters 2.70 percent contraction. The construction sector further rebounded in qoq basis, growing 4.30 percent in second quarter, following sharp 14.40 percent contraction recorded in quarter one. The GDP expanded 2.50% in quarter two in year-on-year basis thereby matching the first quarters revised 2.50 percent growth (past reported: +2.70 year-on-year) alongside FocusEconomics Consensus Forecast. The growth arose following an eighty percent expansion in manufacturing industry (first quarter: +8.50% YOY), led by the electronics growth and precision engineering clusters. The manufacturing expansion as indicated in the previous quarter, remained underpinned by the stronger external demand for the semiconductors alongside being manifested in encouraging figures for the industrial production that expanded for 10th month in a row in May. On the YOY terms, the growth in service industry accelerated from first quarters 1.40% to 1.70% in the second quarter. Stronger demand externally accounted for the slight acceleration thereby benefiting the transportation and subsequent storage as well as business service sub-industries. The construction industry on the downside endured to contract in the annual basis in the second quarter and declined 5.60 percent that denotes a slight enhancement from the first quarters 6.10 percent contraction. The weaknesses in both public- and private sector construction activity weighed on adverse performance of construction sector that is still agonizing the consequences of the property prices correction that began following the climax hit in the year 2013 and is only slowly manifesting signs of softening. The economy endured to benefit from the latest improvement in worldwide trade and strong expansion in electronic production underway beginning quarter four of 2016, whereas more domestic-ori ented sectors stood affected by the slugging conditions at home (Tan, 2016). The economic growth of Singapore is probably to stay tepid ahead, gaining from ongoing recovery in external sector yet agonizing from weak demand domestically. The economys efficient infrastructure, greatly transparent regulatory atmosphere, low taxation burden alongside stable governance make Singaporean economy greatly dynamic as well as resilient. However, deteriorating labor market conditions, ongoing property market weaknesses alongside gradual productivity benefits remain weighing on household expenditure, whereas low prices of oil alongside increasing rates of interest in the United States pose descending risks to outlook. The Singaporean Monetary Authority anticipates GDO to grow at the rate ranging 1- and 3 percent this year. The Focus Economics Consensus Forecast is projecting that Singaporean economy shall expand two percent this year that is unaltered from the previous two months first. The growth rate is expected to accelerate slightly to 2.10 percent. The performance trends of the Singapore economy can be understood through climate change and resource scarcity, technological breakthroughs, shifts in global economic power and rapid urbanization. Singapore remains in the confluence of China cementing its dominance in trade in Asia and United States pivoting to Asia via its successful conclusion of TPP negotiations. These major shifts makes Singapore in a unique position to capitalize on opportunities. Rapid urbanization brings main implication for business and Singapore must see its associations not just with economies, but also with regions and cities. The Singaporean government has adopted economic development and growth strategy as a measure adopted to achieve the production output performance at the national level under the formulation of the Ministry of Trade and Industry (MTI). These agencies have triggered reforms and transformation. The government recent push for economic strengthening for more sustainable long run growth is anchored on strategies delineated in the year 2010 economic strategies committee report. Thus the government focus on growth through skills and innovation, and anchoring Singapore as a global Asia Hub. Labour market analysis The adjusted rate of unemployment in Singapore stood at 2.20% in the March quarter of the year 2017 relative to preamble estimates of 2.30% and identical to previous quarter. The jobless rate stood at its highest level beginning 4th quarter 2010, as additional people made entry into the labor force whereas total employment shrank the most beginning the 2nd quarter 2009. The unemployment rate in the economy averaged 2.450% from the year 1986 till 2017, hitting a record time high of six percent in 1st quarter of the year 1986 and an all-time low of 1.4% in 2nd quarter of the year 1990. In the 3 months to March, the unemployment rate remained unaltered from the past quarter for residents (3.20%) and citizens (3.50%). The total employment declined by 6,800.0 following a rise of 2,300.0 in the 4th quarter and hitting the highest quarterly contraction beginning June quarter 2009. The drop happened in manufacturing (-4,300) alongside construction (-12,500.0), chiefly because of a decline in Work Permit Holders whereas service industry witnessed a rise of 9,900 in service sector employment. Some 4,000.0 workers became retrenched, lower than 5,440.0 workers in December quarter and identical period the past year (4,710). The redundancies dropped in the manufacturing (890.0 from 1,990.0 in 3rd quarter ad hitting lowest figure beginning 2nd quarter of the year 2015 (870.0) and services (2,440.0) from 2,840.0. In comparison, construction recorded more redundancies (660.0 from 580.0). The services (61%) formed the bulk of all retrenchments, chiefly in the wholesale trade (13.0%), financial services (12%) and professional services (12%). The re-entry rate amongst the residents made redundant stood at 64.40%, contrasted with 64.70% in the past quarter. The job vacancies figure (seasonally adjusted) amongst the private sector establishment with at least twenty-five workers and public sector dropped slightly in March 2007. Nevertheless, vacancies amongst small private sector establishments employing less than twenty-five workers shot up. This brought total vacancies for Singapore economy increased (45,300.0 from 44,500 in quarter three). Consequently, the seasonally adjusted ratio of the vacancies of job to unemployed individuals improved slightly following 7 straight quarters of drop. The seasonally adjusted recruitment rate dropped to 2.10% in the 1st quarter 2017 following the uptick in previous 3 months. The recruitment rate has stayed on a general downtrend beginning 3rd quarter 2014. Meanwhile, the resignation rate held stable at 1.80% beginning the start of the year 2016. The unemployment is described as persons who do not have a job, have looked for work actively in the previous 4 weeks are unable to find work at prevailing wage rate and are presently available for work. The types of unemployment in Singapore include cyclical/demand-deficient, structural and frictional unemployment. Cyclical unemployment is a main trigger of unemployment in Singapore since the country has a huge external sector and remains hugely reliant on external demand for the growth of economy. For example, in Singapores manufacturing of electronics, the economy exports hugely to rest of the globe. In case the global demand for its electronics declines, firms producing electronics shall face a decreased demand. Since the country is small as well as open economy, heavily reliant on exports, where exports decline, Singaporean AD will drop, and shift to left thereby lowering national output and income, whereas increasing cyclical unemployment. Due to globalization, Singapore is inv olved in huge restructuring and in the course structural unemployment may ensue. Singapore has changed from the labor intensive to capital intensive economy, and hence different skills are needed. Workers without appropriate training and expertise to move into the different sector are retrenched hence contributing to structural unemployment. Frictional unemployment in Singapore occurs since it takes time for individuals to find novel jobs when they alter jobs or look for suitable jobs. The creation and destruction of jobs creates need for individuals to look for jobs as well as for firms for workers, and subsequently there is a period lag. The government of Singapore has taken various measures to achieve full employment. The government is using targeted employment programs to obtain full employment for all. Thus, the government has undertaken policies that direct jobs to areas of high unemployment. The government uses the public and non-profit employment programs thereby creating jobs by meeting unmet needs. The government is also using the public investment and infrastructure. The government has identified shortfall of the public investment in broadband; research and development; transportation and education. Thus the government is undertaking sustained program of public investment to create jobs as well as increase its productivity and growth through budget policy as a tool to allow the government raise productivity and bring the economy closer to full employment (Chellaraj Mattoo, 2015). Price level analysis The Singapores consumer prices increased 1.40% YOY in March of the year 2017 relative to the 0.40% increase in the previous month and in line with the consensus of the market. This was the highest inflation rate beginning June 2014, propelled by the surge in the housing cost alongside a swifter increase in the food prices. The core consumer prices that excludes the accommodation alongside the private road transport cost shot higher 1.60%, following the 1.70% gain in the previous month and matching the market expectations (Gagnon, 2014). On the basis of month-on-month, the consumer prices increased 0.30%, after declining 0.30% in April. The rate of inflation in the economy averaged 2.650% from 1962 till 2017, hitting record high of 34.0% in March of the year 1974 and an all-time low of -3.1% in September of the year 1976 as seen below: Inflation is the steady increase in the general level of prices for a basket of commodities over a given period of time and it is caused by a range of reasons including aggregate demand increases at higher rate than that of aggregate supply and import-price-push inflation. Where the aggregate demand increases faster than the aggregate supply as seen in the figure above, there is a tendency that Singaporean general price level will increase hence triggering inflation. Inflation in Singapore is also caused by the import-price-push inflation. It is the predominant cause of inflation in Singapore. Singapore as a small as well as open economy with few natural resources, the economy is heavily dependent on imports from other economies like Malaysia and China, with export as well as import spending more than thrice of Singapore GDP (Chow, Lim McNelis, 2014). This implies that where the rate of inflation in China or Malaysia is comparatively higher, Singapore import natural resources at comparatively higher prices that subsequently trigger a rise in price of a particular basket of commodities. Hence, there will be inflation due to import-price-push inflation (Low Thomas Vadaketh, 2016). Singaporean government combat inflation by adopting such measures as combined fiscal, monetary and supply-side policies to achieve stable price. Singapore mainly employ the exchange-rate policy to achieve stable price. Because the main cause is from imports, Singapore reasonably use its exchange rate when mitigating impacts of import-price-push inflation. The economy pursues a rate of exchange policy of slow as well as steady appreciation. Singapore increase its currencys rate of the currency appreciation via foreign reserve to buy its dollar when China and Malaysian have comparatively higher inflation. Thus imports become relatively less expensive based on Singapore dollar hence mitigating the effects. Singapore combat demand-pull inflation via supply-side policies that increase productive capacity of economy and hence aggregate supply. It increases workers quantities through schemes like Skillsfuture alongside such organization as Workforce Development Agency that equip Singaporeans with essential skills thereby increasing productivity (Abbas Rizvi et al., 2014). Conclusion The paper has covered key areas of Singaporean economy including production output performance analysis, labor market analysis as well as price level analysis. The unemployment in Singapore has been examined by highlighting the unemployment trend based on the unemployment rates as well as main types of unemployment in the economy. Further, and in the inflation in Singapore has been presented based on the inflation rate trend and the main causes of inflation alongside measures the government has taken to combat both inflation and unemployment. References Abbas Rizvi, S. K., Naqvi, B., Bordes, C., Mirza, N. (2014). Inflation volatility: an Asian perspective. Ekonomska istraÃ… ¾ivanja, 27(1), 280-303. Chellaraj, G., Mattoo, A. (2015). Can the knowledge capital model explain foreign investment in services? the case of Singapore. Chow, H. K., Lim, G. C., McNelis, P. D. (2014). Monetary regime choice in Singapore: Would a Taylor rule outperform exchange-rate management?. Journal of Asian Economics, 30, 63-81. Gagnon, J. E. (2014). Alternatives to Currency Manipulation: What Switzerland, Singapore, and Hong Kong Can Do. change, 2012, 13. Low, D., Thomas Vadaketh, S. (2016). The End of the Singapore Consensus. In SINGAPORE 2065: Leading Insights on Economy and Environment from 50 Singapore Icons and Beyond (pp. 162-165). Tan, A. H. (2016). Economic Prospects of Singapore. In SINGAPORE 2065: Leading Insights on Economy and Environment from 50 Singapore Icons and Beyond (pp. 213-218). Tan, F., Lean, H. H., Khan, H. (2014). Growth and environmental quality in Singapore: Is there any trade-off?. Ecological Indicators, 47, 149-155. Tremewan, C. (2016). The political economy of social control in Singapore. Springer.